• Cost-effective compliance - Enterprises can support their current and future regulatory compliance efforts with a flexible and extensible PRM architecture based on Fair Information Practices
• Risk mitigation - The control, auditing and assurance built into PRM technologies significantly reduce the risks associated with managing personal information
• Build and maintain consumer trust in the corporate brand - Businesses can build trust with consumers by implementing PRM technologies that enforce agreed to business policies and consumer preferences surrounding personal information
• Build consumer trust in emerging technologies - A PRM infrastructure enables business to launch new products and services while assuring that personal information will be protected and managed responsibly
• Maximize information value - By implementing a PRM infrastructure, a business will know exactly what can and cannot be done with information resources, enabling it to leverage available data resources in a way that is compliant with privacy regulations and in line with consumer preferences

Drawing a loose analogy with Digital Rights Management, a technological framework that applies policy to digital content such as music and software, Mr. Hill explained that PRM represents a technology framework for applying policy-based information management to the personal data of individuals. Since most of this sensitive personal data will reside on global networks, emerging personal devices and specifically with the businesses individuals interact with, Mr. Hill said, the responsibility to protect consumer's personal information lies largely with the business community.

"All types of information require some type of policy enforcement, whether it is copyright or fair information practices," said Mr. Hill in his address. "Right now there is no effective policy-based information management framework for the personal data of individuals - the most sensitive and prevalent data in our society. The explosion of personal information, emerging privacy regulations and heightened consumer awareness is creating the need for Privacy Rights Management. This is an emerging market that will grow with the information and networking explosion we are all witnessing."

Mr. Hill defined Privacy Rights Management as a new class of enterprise software for data protection that:

• Enables the definition, enforcement and audit of rights and responsibilities surrounding the handling of personal information
• Allows business, consumers and government to manage personal information in accordance with "agreed upon" policies
• Can be deployed across a variety of platforms and environments, anywhere the need for personal data protection is required
• Supports the emergence of pervasive and ubiquitous computing
• Enables third party verification and assurance of privacy practices
• Manages the impact of adding privacy awareness to existing legacy systems

"If all the developments in recent data and communication technologies are to fulfill their promise, customers need to trust businesses with the collection, disclosure and use of their personal information," said Mr. Hill. "Imagine a CFO at a major corporation trying to do her job without proper tools such as Enterprise Resource Planning. Chief privacy officers are asked today to do their jobs without the proper tools, and both business and consumers will suffer unless Privacy Rights Management tools are integrated into enterprise system architecture. PRM technologies will help close the current gap between stated policies, customer preferences and operational realities."

About "Trust in the Internet: Required Technology and Policy Solutions"
"Trust in the Internet" is the second in a series of Global Internet Project-sponsored high-level forums among leaders of the global Internet industry, key policymakers, and technologists. Participants included executives from IBM, EarthLink, Deutsche Bank and the Federal Trade Commission. The dialogue focused on Internet reliability, privacy, and security challenges and developing viable technology and policy solutions. GIP members come from leading Internet-centric companies representing the telecommunications, software, hardware, and financial services sectors.

About Zero-Knowledge Systems, Inc.
Zero-Knowledge Systems (http://www.zeroknowledge.com) is the leading provider of privacy enabling technologies and services for both consumers and enterprise. Zero-Knowledge Managed Privacy Services™ (http://www.zeroknowledge.com/en/eps.php) provides expert consultation and privacy-enhancing solutions that enable businesses to comply with privacy legislation, maximize customer relationships and build consumer trust without violating privacy. Zero-Knowledge Freedom® Internet Privacy Suite provides consumers access to user-friendly privacy and security features -- including a personal firewall, form filler, cookie manager, ad manager and keyword alert -- in addition to its leading premium services offering untraceable private email and anonymous browsing and chat. Freedom Internet Privacy Suite is available as a free download at http://www.freedom.net.

(Freedom® and Zero-Knowledge® are trademarks of Zero-Knowledge Systems, Inc. These trademarks may be registered in certain jurisdictions. All other trademarks are sole property of their respective owners.).